Creative Strategy — by Rawslyn Ruffin

Your Meta ads, rebuilt into your best-performing sales channel.

I help longevity, health and wellness supplement brands find fresh angles, write scroll-stopping concepts, and run a testing system that consistently produces new winners that actually scale.

Niche: Longevity, health & wellness supplements
25–45 fresh ad concepts shipped monthly
6-source research system behind every angle
Guarantee-backed pilot engagement
What I Do

Three jobs, one owner: you.

Most freelancers hand off a script and call it done. I own the whole creative engine by discovering why people buy, what stops the scroll, and which ads earn the right to keep running.

01

Angle Research & Diagnosis

A structured audit across your winners, your customers, your competitors, and the open internet to find the angles your ads haven't tried yet, and signal the ones quietly costing you sales.

02

Scroll-Stopping Concepts & Scripts

Hooks, bodies, and CTAs built to earn attention in the first second and hold it. Every ad is written to stay compliant with Meta's health and supplement ad policies, not just to be clever.

03

Testing & Scaling System

A disciplined cadence for launching new ads, reading the data honestly, killing what's not working, and doubling down on what is. Winners that go stale get replaced before it's too late.

Start Here

Two ways to work together.

Start small and let the results make the case, or come in ready for a full monthly creative engine. Either way, you're betting on ads that stop the scroll.

Foot-in-the-Door

Meta Ad Angle Gap Cluster Pack

  • ^A full audit of your current ads to identify exactly where your angle coverage has gaps.
  • ^Three brand-new angle clusters built from that audit to locate territory your ad account isn't currently using.
  • ^One finished ad per cluster, ready to test head-to-head against your current control.
The Guarantee At least one of my ads beats your control, or you don't pay. If none of the first three do, I go back to the drawing board and craft two more with you until your control is solidly bested.
$500
Start the Pilot

One flat fee. No retainer required.

Retainer

Monthly Ads + Weekly Reports

  • ^25–45 fresh ad concepts produced every month, across new and existing angle clusters.
  • ^Weekly progress reports so you always know what's testing and what's winning.
  • ^A monthly summary report rolling up performance, decisions, and what's next.
  • ^Timely visibility into ad spend and the metrics that actually matter. No vanity numbers allowed!
$12,000 /mo
Apply for a Retainer Spot

Limited client roster — every account gets full attention.

Optional Add-On: Quarterly Full Meta Ads Intelligence Report

For retainer clients who want the bigger picture: one deep intelligence report every three months across a 12-month engagement. You'll get recommendations, alternative angles and formats, click-through projections, industry shifts, and the key metrics worth watching next quarter.

$15,000
How It Works

Three steps. No guesswork.

The same process behind every ad I ship, whether it's the $500 pilot or month six of a retainer.

01

Diagnose the Gap

I audit your current ads, your customers, and your competitors to find exactly which buying angles you're missing. I don't guess. I simply examine the evidence.

02

Build & Test New Angles

Each gap becomes a scripted, compliant ad concept that's built to earn attention fast and make a real case, not just look nice.

03

Scale What Wins

Winners get doubled down on with new variations before they fatigue, while losers get killed quickly. The account keeps compounding, month over month.

Recent Work

A few angles from the field.

A sample of static and video ad concepts built for Instaflex Advanced, a joint-support supplement brand. Each one is built around a distinct buyer angle.

About

The short version.

Portrait of Rawslyn Ruffin

My mother wrote personality pieces some years ago for a local newspaper, and I acted as her copy editor and typist. I evolved into your basic internet nerd, building websites using raw code instead of design software in my spare time. Meanwhile, I worked daily as a legal assistant and database manager for a law firm in Houston, TX.

Merge those skills and several others together over time (including customer service, clinical research, retail sales, and music performance) and eventually you get me — a deadly copywriter in need of a cause. I found that cause when my friend and mentor Sean Ferres introduced me to Andromeda and the craft of Creative Strategy.

My name is Rawslyn Ruffin. I am at your service. Creative Strategist — Longevity & Wellness Supplements
Client Results

What clients say.

This section is reserved for real testimonials as pilot engagements wrap. Below is the format it'll follow.

"

Testimonial coming soon — reserved for a client quote once the first pilot engagements are complete.

— Brand Name, Title
"

Testimonial coming soon — reserved for a client quote once the first pilot engagements are complete.

— Brand Name, Title

Currently accepting a limited number of $500 pilot engagements — a fast, low-risk way to become one of the first quotes in this section.

Ready When You Are

Let's find your next winning angle.

Book a 30-minute call. We'll talk about where your ad account has gaps, and whether the $500 pilot or the full retainer is the right place to start.

Book a Strategy Call