The Marketing Mindset: 3 Ways to get people to want something
There are three things that you need to do to get people to want your services: 1)Make it scarce, 2)show that other people want it and 3) make them work for it.
1)Make it scarce
The services and products that charge the most are the ones that build scarcity into their marketing. We need water more than we need diamonds but water comes a dime a dozen. Another word for scarcity is busy. If you’re in the service business then you need to appear busy whether you are or whether you’re not.
If I call a lawyer and he doesn’t have any cases then the natural assumption is that he isn’t good (although it could be a wrong assumption). The reason is because we look at a small aspect of people’s lives and make inferences on all other aspects. Since this lawyer isn’t busy then I have to assume people don’t hire him because he isn’t a good lawyer. I bet Johnnie Cochran never had a problem getting business. He was too busy for new clients and that is why he got them.
2)Show that other people want it
Imagine you’re driving in a new state and you’re looking for a restaurant. You pass a one that has a huge line which curves all the way around the building into the parking lot. You might not wait in line since you have little patience but you have to be thinking it must be good. Why else would people wait in such a long line for food?
Night clubs do this a lot as well. They make people wait so a line is created and when others drive by the club, they think it must be good since everyone is waiting to get in.
To have the marketing mindset you need to show that other people want your services. That might mean you need to create a client list of all the people you worked with, provide references, and more. But the key is to show that a lot of people are interested in what you do. If you only have two references then that doesn’t tell me how good you are. On the other hand, if you have a list of 2,000 references of people I can call to tell me how good you are then I don’t even need to call. The fact that you have so many already creates credibility.
Marketing is about perceptions. If you can create the perception that other people want what you have, then the natural conclusion is that what you have must be good.
3)Make them work for it
People don’t value free. When you buy a home, you feel special because you have invested a lot to get to that point. When you buy an expensive car you don’t let people lean on it because that car is your baby. When people have to work for something, they value it more.
This work doesn’t have to be physical as in mowing the lawn. This work has to be more about invested time. Are you spending time with them on the phone, email, and in person? Do you send out a contract? Do they have to deposit (invest) a certain amount of money for you to begin working? There are many ways to get other people invested in what you do and the more invested they are then the more they will value your services.
Warning: making people work for it will force them to value it more. You have to dangle possibility in front of them and make sure they can reach it. If you dangle a string in front of a cat without letting him/her grab it then the cat will get bored and find something else.
So those are the three things you need to do to get someone to want something. You have to make it scarce, show that other people want it, and make them work for it. If you can build these into your marketing then you will have a very magnetic service.
Benji is an entertainer and speaker for companies and associations across the nation who need something which will create an impression on attendees.
Benji Bruce
Mentalist & Speaker
Article Source:http://www.articlesbase.com/marketing-articles/the-marketing-mindset-3-ways-to-get-people-to-want-something-1725459.html
How To Organize Your Home In 15 Minutes A Day
by Jill Borash
If you don’t have a block of time daily or weekly to devote to being able to organize your home, the 15 minutes a day approach may be the perfect solution for you. This is also good for people who get easily distracted while working on an organizing project. So what is the most effective way to use this home organizing approach? Here are a few tips to help.
Have A Plan
This approach is not going to get frustrating fast if you spend 15 minutes in different areas of the house each day. So before you begin to organize your home, have a plan of how you are going to spend those 15 minutes every day. I suggest tackling one area of your home to get organized before moving onto another area. So if your priority is the kitchen, plan out how you are going to spend those 15 minutes every day in your kitchen. Don’t just tell yourself that you are going to spend 15 minutes in your kitchen in order to organize your home. Plan out what you are going to do every day in those 15 minutes for the next week.
Get A Timer
If you are going to organize your home this way, you need to have a timer. A timer will help give you a sense of urgency for your project and will make sure that you don’t get too far into it. A timer will also make sure that you stick to your commitment and keep you on task during your home organization project.
Pick A Small Task Or Make The Task Into Sections
Seems obvious I know but still worth mentioning. When you organize your home this way, you need to think about your home a little differently. You will need to look at every organizing project in your home in terms of minutes. Look around your home and figure out what is going to take you 15 minutes to organize. And if you know that one of your kitchen cupboards is more than a 15 minute task, then you will either not be able to use this home organizing approach for that cupboard or you will need to find a way to separate the cupboard into 15 minute sections.
Make Decisions Quickly
The great part about using this method to organize your home is that it forces you to make quick decisions about items in your home. You will not have time to sit there thinking about the kitchen gadget that you got from someone that you don’t even know how to use. You won’t have time to try to remember who gave it to you or what exactly it is. And a quick tip here about getting rid of things: if you don’t know what it does, get rid of it. If you haven’t bothered to figure out what it does by now, you never will. If you really want to organize your home, you will need to get rid of things you don’t use, even if they look cool.
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So let’s recap, if you want to organize your home for 15 minutes every day you will need to: Plan out where you are going to spend those 15 minutes every day, get a timer so you stick to 15 minutes, pick a small task or break up a larger task into sections, and make decisions about the items in your home quickly. For more free home organization tips, go to http://www.YourHomeIsOrganized.com
